About

David York, Founder & Lead Strategist

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David brings over 20 years of hands-on experience in corporate marketing, sales enablement and business strategy. He has worked across industries with over 100 enterprise organizations to identify, design and implement strategic solutions in the areas of marketing, sales, and customer service.

David possesses the rare blend of strategic thinking, creative problem solving and technical acumen that allows him to identify the unique challenges holding organizations back, design solutions that will have a positive impact on revenue and follow them through to successful implementation.

David has implemented solutions for an extensive and diverse set of Fortune 500 companies including Dell, ADP, PepsiCo, CVS Health, Oracle, United Healthcare, 3M, Microsoft, Motorola, JLL, Johnson & Johnson, Cigna, Wells Fargo, Comcast, Caterpillar, Cisco, Charter Communications, Intel, Dow Chemicals, Thermo Fisher, Corteva, FIS Global, Intuit, LabCorp, DuPont and Service Now.

Areas of expertise include:

  • Marketing and Go-to-Market Strategy
  • Digital Marketing Strategy and Optimization
  • Program Budgeting and Planning
  • Revenue Analytics and Measurement
  • Board-level Presentations and Reporting
  • Account Based Marketing (ABM)
  • Marketing Technology - Strategy, Implementation and Optimization
  • Data Strategy and Data Management
  • Integrations Strategy and Deployment
  • CRM / Salesforce Implementation and Optimization
  • Custom Application Design and Development

David lives with his wife and four children in McKinney, Texas and enjoys cycling when he’s not working or playing with his kids.

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